– 8 years in Fashion Industry.
– Brands I have worked for: 
– Independent since 2016. Launched Studio 179 Projects in Feb 2016.
– Projects to date include
– Based in Hong Kong and previously lived in the Germany and China.


– Value based businesses that dream big and execute diligently.
– Building the brand reality first and then the image – genuine marketing.
– Connectivity and technology and the dynamic, far-reaching ways we can scale ideas.
– Collaborating with and connecting diverse talents to make great things happen.
– Storytelling with intent and meaning.
– Celebrating and learning from great pioneers, thinkers, doers, and innovators.
– Living, thinking and being the change we want to see.
– as a way to open our minds, inspire and cross.


Email me to see my detailed CV 



2017: Bringing the second edition of Startup weekend Fashion in Hong Kong

2017: Facilitating a list of community activities/events at Mettā 

2017: Organized Startup weekend Women In Tech Edition for 53 participants, who presented 17 ideas, formed 6 teams. 

2017: Re-launched website

2016: Organized Startup weekend Fashion edition

2016: Launch french family business Les Deux Ancres website.

2015: Led the launch of and 

2015: Re-launched blog & launch build in e-commerce store across multiple marketplaces including Depop (UK), Tictail (Sweden) , Taobao (China), Weidian (China) & Goxip (Hong Kong). 

2015: Launched own tech gadgets brand and e-commerce site

2013: Led the launch women's fashion footwear brand and e-commerce site.

2012: Launched own fashion diary aka You are brighter than a star. 

2011: Led the rebrand of Fibre Flare website and launch into China market across multiple marketplaces including taobao. 


    — AWARDS

    • MacauCloser - Creative and inspiring young fashion bloggers and Instagrammers in Macau and Hong Kong


    • Google Adwords (Search + Video)

    • Hubspot Inbound Marketing

    • Hubspot Content Marketing

    • University of Birmingham Digital Storytelling: Filmmaking for the Web





    •  🎓 👗 🏐  🎾  🎱  🤸🏼‍♀  🏊🏻‍♀  🚣🏻‍♀  🚴🏻‍♀  🎨  🎭  🎫  🎤  🎳  


    • GERMANY WORKING HOLIDAY MAKER                               BERLIN



    “Hayley and I worked together on the same project at WOW App. When it comes to communicating with clients or colleagues, she’s great at providing clear direction and an understanding of their priorities. I would definitely like to collaborate with Hayley again in the future, and I believe that she would be a great asset to any company.”
    — Luke Albest, Lead UI/UX Designer at Brite
    “Hayley is passionate, on the ball, and an all around great person to be around and work with. Since getting to know her in the startup space, there are few we know that are as well connected on the grassroots level. Hayley has a penchant for running events with a good dose of fun. At Origami we last worked with her on a series of product launches that were a resounding success.”
    — Kevin Johan Wong, CEO & Co-Founder of Origami Group Ltd. (ORII Smart Ring)
    I participated in the 2016 Start-up Weekend Fashion Edition where Hayley was one of the key event organizers, Hayley demonstrated the exceptional level of event organizing skills and marketing talent, facilitating event activities, coordinating pre/post event communication.
    On a more personal level, We’ve collaborated on a brand project and her introduction to Mettā has continued to drive the conversation among the community. Look forward more opportunities working together.
    — Floris Vermeulen, Founder of Better than Flower
    Hayley worked with the Mettā Team as an Entrepreneur in Residence. She proved herself to be a great connector as well as a wonderfully creative mind which helped us bring on board inspiring new members, discussion rounds, and events.
    — Alice Schütt, General Manager at Mettā
    “Hayley is a very talented and creative designer with an understanding of the specific needs of start-ups. I first worked with her at Wow Inc. where she was helping with the marketing and publicity campaigns and I hope I will get the opportunity to work with her again on future projects.”
    — Paul Reed, Development Lead/Backend Developer at WOW App Inc.
    “I’ve had the pleasure of knowing Hayley for 3 years while I was in Hong Kong. I’ve seen her in her professional environment, and she shows great creative design sense coupled with an entrepreneurial spirit. She is full of passion, ambition, drive and a thirst for global knowledge.”
    — Danni Lee, Communications Consultant
    “A team player who fascinates design, fashion and marketing! Worked with Hayley on several programs, looking forward to the next collaboration!”
    — Felix Wong, Community Manager Greater China at Techstars (Startup weekend)
    Hayley is an enthusiastic, knowledgeable and creative leader in the fash tech & start-up scene. In the past year, I’ve had the pleasure of working with her on various projects. She is very organized and her attention to details is spectacular. She is also very aware of the latest trends and can easily come up with solutions to solve day to day problems. All round great girl to know.
    — Olivia Lee, Co-Founder at The Closeteur
    “I had the pleasure to organise the first-ever Startup Weekend Fashion edition in Hong Kong with Hayley. She was enthusiastically proactive in sourcing core resources to make sure the event was spectacular. She put in 110% effort to reach her vast connections in the fashion industry and delivered a wonderful weekend for all. I would love to work with her again and wish her all the best in her ventures.”
    — Cynthia Cheung, Founder of Sparkle Academy Myanmar
    Hayley is a passionate, creative social media maven who’s actively sharing, communicating, and adding value to people around her. I appreciate her support when my company Insta360 worked with Metta to live-stream Gary Vaynerchuk’s fireside chat at Metta, Hong Kong, 2017 summer.
    — Freyja Chen, Global PR Manager at Insta360
    “I had the privilege to join Hayley on a fashion research trip in Europe and I have learned a lot from her in the way of looking at new trends and getting inspired. Hayley has a great cool hunting talent by nature: She is able to discover new looks and reinvent them in a very personal way. Her blog is one of my most important reference point when I need to do a research. Hayley is not only a great reliable and self-motivated person, but also a cheerful and artistic girl with a great passion for travelling and discovering new beautiful places. Meeting Hayley is a great experience!”
    — Alessandro Milito, Senior Graphic Designer at Adidas Originals Creative Direction

    (People love me... except for Linkedin)