MY BACKGROUND

– 8 years in Fashion Industry.
– Brands I have worked for: 
– Independent since 2016. Launched Studio 179 Projects in Feb 2016.
– Projects to date include
– Based in Hong Kong and previously lived in the Germany and China.

WHAT I CARE ABOUT

– Value based businesses that dream big and execute diligently.
– Building the brand reality first and then the image – genuine marketing.
– Connectivity and technology and the dynamic, far-reaching ways we can scale ideas.
– Collaborating with and connecting diverse talents to make great things happen.
– Storytelling with intent and meaning.
– Celebrating and learning from great pioneers, thinkers, doers, and innovators.
– Living, thinking and being the change we want to see.
– as a way to open our minds, inspire and cross.

 

Email me to see my detailed CV 


WORK

 

I'M A SLASHIE THICK AND THROUGH. IN A VERY PARTICULAR ORDER:

DIGITAL ENTREPRENEUR / UX/UI DESIGNER / MULTIMEDIA GRAPHIC DESIGNER / PHOTOGRAPHER / CONTENT CREATOR / STYLIST / COLORIST.

DIGITAL ENTREPRENEUR

FOUNDER & DESIGNER OF STUDIO179.HK

(Please scroll down for Chinese)

Hayley Lyla, aka 179CM and UP is a Chinese Indonesians creative, director, stylist & digital marketer based in Hong Kong, Since her digital beginnings in the fashion industry in 2013. Hayley has worked with brands in a wide range of capacities both in front of and behind the camera, while pursuing a digital marketing career, specializing in fashion and lifestyle and currently work out of Mettā. And have spent time in Germany, China and South Korea. 

Hayley is a Squarespace Specialists and part of the CIRCLE.  

Hayley is the content curator for lifestyle & fashion-focused blog - "179CM & UPwhich consisting a carefully curated edit of photography and personal thoughts on topics ranging from lifestyle to fashion to her 30,000+ social media followers in English & Chinese. Cofounded a ecommerce LABEL THIS IS FADED.

She was formerly the PR executive of Ogilvy & Mather. Entrepreneur in Residence at Mettā. She is also a regular fashion contributor for the fashion column of Macau Closer magazine and The Closeteur.

She has organized several Startup Weekend events for Techstars in Hong Kong- Fashion edition 2016 and Women In Tech Edition 2017 represented by luxury car brand INFINITI and other numbers of events at MettāShe is now key organizer for the SWHK Fashion 2.0 which will take place in December, 2017. 

With her passion in fashion and power of social media, she have garnered over 35K+ followers on social media, work with a variety of brands and do startup engagements as a thought leader. She shares her creative work on instagram.com/hayleylyla and facebook.com/metta.hayleylyla

NEW IN - Check out my Kyoto travel diary here ---> ⁠⁠⁠⁠ #HayleyGoesKyoto

Read Hayley's FAQ's here

I've also made other things with the brother

A SELECTION OF RECENT COMMERCIAL AND INDEPENDENT PROJECTS.

UX DESIGNER /
GRAPHIC DESIGNER /
SQUARESPACE ♡ER

DIGITAL MARKETING 

INSTAGRAM PHOTOGRAPHY 

LIFESTYLE PHOTOGRAPHY

CINEMAGRAPHS

9 TO 5

HONG KONG

ENTREPRENEUR IN RESIDENCE AT METTĀ 

  • Driving the engagement with the local communities from entrepreneurs to corporates;
  • Brainstorming creative ideas, liaise with the catalysts and curators in the community; 
  • Hosting the Metta space; Runs and oversees Fashion/lifestyle & women in tech events and contents to share knowledge in the community.
  • Managing social media accounts
  • Led the partnership with Insta360 for a fireside chat with Gary Vaynerchuk, and broadcast the event live in 360 on Facebook.

HONG KONG

PUBLIC RELATIONS MANAGER AT WOW TALENT

  • Led the setup of the key media partnership and handling media enquiries for the new social platform 

HONG KONG

OGILVY & MATHER / PUBLUC RELATION 

  • Managing office operation and ensure the office is running smoothly
  • Liaise with regional offices and coordinate with various teams to follow through on implementation of agreed management actions.

SZH/ HKG/ AUS

FIBRE FLARE AUSTRALIA

  • Organizing International trade show exhibits for company’s patented products including multiple shows in the USA, Italy, China, Taiwan and Hong Kong.
  • Setup of the brand's first ever operation in China, taking care of all things related to eCommerce, social, digital and all O2O.
  • Recruited, trained and motivated a high-performance team to achieve budget expectations and manage business relationships within contract manufacturing partners to support project requirements and meet quality and delivery goals.

FASHION BUYER

HONG KONG

SKILLS PROFILE

ENTREPRENEURIAL & DIGITAL MARKETING

  • Founded Squarespace Design Studio to create mobile optimised, beautiful, results driven websites & teach you how to use it. 

  • Successfully launched new concept Tech gadgets collection into market and created rich and attention-grabbing content for our social media platforms (incl, twitter, facebook, IG etc.).

  • Leveraged social channels (Facebook, Instagram, Linkedin & Weibo) to support the company's user acquisition engagement. 
  • Experienced in leading the international brands marketing, ecommerce strategy, localization & operations for entering china markets.

COMMUNICATION SKILLS

  • As a seasoned communications professional, I have over a decade of experience serving both public and private sectors.
  • Generated B2B/B2C sales and international press coverage from proven press and sales customer relations.

IT SKILLS

  • Proficient on both the Mac and PC platforms and can manage and maintain both systems efficiently

  • Experienced with Squarespace platforms, Microsoft Office, Adobe Photoshop. Good understanding in Shopify/WooCommerce and Adobe Illustrator, quite a few third-party applications

Hayley is also an avid traveller, one of her personal goals is to spend time in different parts of the world. Take a look at her Travel Map below for all the cities she've visited. If you have a project that involves travelling, please don't hesitate to get in touch!

來自香港的Hayley是一位時尚達人, 179cm&up自媒體、企業家。受街拍文化影響,其本人又非常熱愛旅行,Hayley的個人風格完美地將前衛與女性特點融合,崇尚極簡主義,酷酷地但又很CHIC.
Hayley一直活躍在社交媒體上,用敏銳的幽默感記錄著她的生活方式和分享自己的一些時尚心得,並曬出各種街頭風的造型,給有追求的女性帶來無限的穿衣靈感。
Hayley獨特又充滿靈感的時尚風格,受到了各大知名品牌和零售商的關注並建立了合作關係.


OTHER HAPPENINGS

— ACHIEVEMENTS FOR OTHERS

2017: Bringing the second edition of Startup weekend Fashion in Hong Kong

2017: Facilitating a list of community activities/events at Mettā 

2017: Organized Startup weekend Women In Tech Edition for 53 participants, who presented 17 ideas, formed 6 teams. 

2017: Re-launched ALT-254.com website

2016: Organized Startup weekend Fashion edition

2016: Launch french family business Les Deux Ancres website.

2015: Led the launch of wowtalents.com/wowsports.io and blog.wowjust.watch. 

2015: Re-launched 179cmandup.com blog & launch build in e-commerce store across multiple marketplaces including Depop (UK), Tictail (Sweden) , Taobao (China), Weidian (China) & Goxip (Hong Kong). 

2015: Launched own tech gadgets brand and e-commerce site thisisfaded.com.

2013: Led the launch women's fashion footwear brand cliclifestyle.com and e-commerce site.

2012: Launched own fashion diary hayleylyla.com aka You are brighter than a star. 

2011: Led the rebrand of Fibre Flare website and launch into China market across multiple marketplaces including taobao. 

 

    — AWARDS

    • MacauCloser - Creative and inspiring young fashion bloggers and Instagrammers in Macau and Hong Kong

    — CERTIFICATIONS

    • Google Adwords (Search + Video)

    • Hubspot Inbound Marketing

    • Hubspot Content Marketing

    • University of Birmingham Digital Storytelling: Filmmaking for the Web

    — CONTRIBUTOR

     

    — VOLUNTEERING

    — PERSONAL INTERESTS

    •  🎓 👗 🏐  🎾  🎱  🤸🏼‍♀  🏊🏻‍♀  🚣🏻‍♀  🚴🏻‍♀  🎨  🎭  🎫  🎤  🎳  

    — LIFEHACK

    • GERMANY WORKING HOLIDAY MAKER                               BERLIN
    • YOGA INSTRUCTOR
    • COMMUNITY LEADER AT STARTUPWEEKEND

    TESTIMONIALS

    WHAT THEY ARE SAYING ABOUT ME.

    “Hayley and I worked together on the same project at WOW App. When it comes to communicating with clients or colleagues, she’s great at providing clear direction and an understanding of their priorities. I would definitely like to collaborate with Hayley again in the future, and I believe that she would be a great asset to any company.”
    — Luke Albest, Lead UI/UX Designer at Brite
    “Hayley is passionate, on the ball, and an all around great person to be around and work with. Since getting to know her in the startup space, there are few we know that are as well connected on the grassroots level. Hayley has a penchant for running events with a good dose of fun. At Origami we last worked with her on a series of product launches that were a resounding success.”
    — Kevin Johan Wong, CEO & Co-Founder of Origami Group Ltd. (ORII Smart Ring)
    Hayley worked with the Mettā Team as an Entrepreneur in Residence. She proved herself to be a great connector as well as a wonderfully creative mind which helped us bring on board inspiring new members, discussion rounds, and events.
    — Alice Schütt, General Manager at Mettā
    “Hayley is a very talented and creative designer with an understanding of the specific needs of start-ups. I first worked with her at Wow Inc. where she was helping with the marketing and publicity campaigns and I hope I will get the opportunity to work with her again on future projects.”
    — Paul Reed, Development Lead/Backend Developer at WOW App Inc.
    “A team player who fascinates design, fashion and marketing! Worked with Hayley on several programs, looking forward to the next collaboration!”
    — Felix Wong, Community Manager Greater China at Techstars (Startup weekend)
    I participated in the 2016 Start-up Weekend Fashion Edition where Hayley was one of the key event organizers, Hayley demonstrated the exceptional level of event organizing skills and marketing talent, facilitating event activities, coordinating pre/post event communication.
    On a more personal level, We’ve collaborated on a brand project and her introduction to Mettā has continued to drive the conversation among the community. Look forward more opportunities working together.
    — Floris Vermeulen, Founder of Better than Flower
    “I had the privilege to join Hayley on a fashion research trip in Europe and I have learned a lot from her in the way of looking at new trends and getting inspired. Hayley has a great cool hunting talent by nature: She is able to discover new looks and reinvent them in a very personal way. Her blog is one of my most important reference point when I need to do a research. Hayley is not only a great reliable and self-motivated person, but also a cheerful and artistic girl with a great passion for travelling and discovering new beautiful places. Meeting Hayley is a great experience!”
    — Alessandro Milito, Senior Graphic Designer at Adidas Originals Creative Direction
    “I’ve had the pleasure of knowing Hayley for 3 years while I was in Hong Kong. I’ve seen her in her professional environment, and she shows great creative design sense coupled with an entrepreneurial spirit. She is full of passion, ambition, drive and a thirst for global knowledge.”
    — Danni Lee, Communications Consultant
    Hayley is an enthusiastic, knowledgeable and creative leader in the fash tech & start-up scene. In the past year, I’ve had the pleasure of working with her on various projects. She is very organized and her attention to details is spectacular. She is also very aware of the latest trends and can easily come up with solutions to solve day to day problems. All round great girl to know.
    — Olivia Lee, Co-Founder at The Closeteur
    Hayley is a passionate, creative social media maven who’s actively sharing, communicating, and adding value to people around her. I appreciate her support when my company Insta360 worked with Metta to live-stream Gary Vaynerchuk’s fireside chat at Metta, Hong Kong, 2017 summer.
    — Freyja Chen, Global PR Manager at Insta360
    “I had the pleasure to organise the first-ever Startup Weekend Fashion edition in Hong Kong with Hayley. She was enthusiastically proactive in sourcing core resources to make sure the event was spectacular. She put in 110% effort to reach her vast connections in the fashion industry and delivered a wonderful weekend for all. I would love to work with her again and wish her all the best in her ventures.”
    — Cynthia Cheung, Founder of Sparkle Academy Myanmar

    (People love me... except for Linkedin)